Building a Future-Ready IT Workforce

The IT industry is transforming at a pace that leaves even the most seasoned professionals scrambling to keep up. For managed service providers (MSPs), this means that the traditional approach to workforce development is no longer sufficient.

A future-ready IT workforce is not a luxury but a necessity, as technological advancements and the complexity of IT demands continue to escalate. From the rise of artificial intelligence to the proliferation of cloud-based solutions, the landscape has shifted, and MSPs must adapt or risk obsolescence. This requires a proactive approach to workforce development, one that anticipates changes rather than merely reacting to them.

By investing in a future-ready workforce, MSPs can ensure they remain competitive, agile, and capable of meeting the challenges of tomorrow.

Evolving Demands in IT

Cybersecurity, cloud management, and automation are more than buzzwords; actually the new pillars of modern IT infrastructure. Cybersecurity, for instance, has become a top priority as cyber threats grow more sophisticated. According to recent data from Statista, cybercrime is expected to cost the world $10.3 trillion annually by 2025.

For MSPs, this means that robust security measures are non-negotiable. Clients demand assurance that their data is protected, and failing to provide this can lead to catastrophic breaches and loss of trust.

Cloud management is another critical area. As businesses increasingly migrate to the cloud, MSPs must offer seamless integration and management services. Gartner predicted that over 85% of organizations will embrace a cloud-first principle by 2025. This shift requires MSPs to be adept at managing multi-cloud environments, ensuring scalability, and optimizing costs. The ability to navigate these complexities can set an MSP apart in a crowded market.

Automation, meanwhile, is reshaping how IT services are delivered. Take DNSFilter’s recent Rewst integration; saving time saves money. Automation has always been an advantage—but now it’s a necessity. For MSPs, embracing automation means freeing up valuable human resources to focus on strategic initiatives and innovation. It also allows for faster response times and improved service delivery, which are crucial in maintaining client satisfaction.

Cybersecurity, cloud management, and automation are essential components of a future-ready IT strategy. MSPs that prioritize these areas will easily meet current demands and be well-positioned to tackle new challenges going forward.

Cybersecurity Certifications

For IT professionals, staying updated with the latest tech skills is often ignored. Certifications play a crucial role in this ongoing education, serving as both a benchmark of expertise and a badge of credibility. Fostering a culture of continuous learning can be a defining moment for your MSP. By encouraging your teams to pursue certifications in key areas like cybersecurity, cloud services, and automation, MSPs ensure their workforce remains competitive and knowledgeable.

To facilitate this, MSPs can offer incentives such as covering certification costs or providing paid time off for study. Partnering with educational platforms and industry leaders to offer workshops and training sessions can also be effective. 

Creating a structured learning path within the organization can help employees see a clear trajectory for their professional development.

Not sure where to start? Here’s a tier list of cybersecurity certificates by one of my favorite YouTubers, Mad Hat: 

S
A
B
C
D
F

Development Programs

Beyond certifications, MSPs must invest in robust training and development programs that up-skill their workforce. One effective approach is to implement a blended learning model, combining online courses with hands-on workshops. This allows employees to learn at their own pace while gaining practical experience.

Another best practice is to establish mentorship programs, pairing less experienced staff with seasoned professionals. This accelerates learning and strengthens team cohesion. By creating a culture of knowledge sharing, you ensure that expertise is passed down and continuously refined.

MSPs can take advantage of vendor resources like DNSFilter’s Partner Portal or attend Huntress’ Tradecraft Tuesday to provide access to exclusive training resources and certifications. These partnerships can offer employees the latest insights and tools, keeping them at the forefront of industry developments. By investing in comprehensive training programs, MSPs not only enhance their team's capabilities but also position themselves as leaders in the IT sector, ready to tackle future challenges with confidence.

Hiring for Values Alignment

While technical skills are crucial, the significance of values alignment for MSPs cannot be overlooked.

The term "culture fit" sometimes can be used to mean "Do I want to have a coffee with this person? Do I want to have a beer with this person?" which can lead to homogenous groups of people who all think the same.

At DNSFilter, we think in terms of values alignment. Ultimately, does this person align with the values that we have as a company? Have they demonstrated that they respect diverse perspectives and creative ideas? How have they embraced adversity? Do they have a track record of thriving remotely? Do they put the customers at the forefront of every business decision?

  Laura Durfee, Senior Director of Talent @ DNSFilter

Prioritizing these factors can lead to a more harmonious team dynamic and a thriving work environment. Here’s why hiring for values alignment matters:

• Enhances Team Dynamics: When employees align with the company's core values, collaboration and innovation flourish, creating a positive work atmosphere.

• Reduces Turnover: Employees who align with the organization’s values are more likely to stay, minimizing the costs and disruption associated with turnover.

• Boosts Engagement and Satisfaction: Team members who share the company’s vision and feel they belong experience higher levels of engagement, job satisfaction, and performance.

• Improves Communication and Problem-Solving: Values alignment influences how teams communicate and resolve issues, leading to more effective and efficient outcomes.

• Promotes Diversity of Thought: Hiring for values ensures a mix of perspectives and approaches, sparking creative solutions and driving innovation.

• Builds Adaptable, Resilient Teams: Diverse teams with a strong value fit are better equipped to navigate the rapidly changing IT landscape.

While technical expertise is essential, alignment can be the glue that holds a successful MSP team together, driving both individual and collective achievements.

Soft Skills: The Unsung Hero

In our high-tech world, soft skills often play second fiddle to technical expertise, yet they can make or break a team. Adaptability and problem-solving are at the forefront of these essential skills, acting as the glue that binds technical knowledge with practical application. In an industry where change is the only constant, adaptability allows IT professionals to pivot quickly in response to new challenges, whether it's a sudden shift in project requirements or the emergence of a disruptive technology. According to a LinkedIn survey, 92% of U.S. executives agree that soft skills are more important than ever. And LinkedIn research shows that professionals with key soft skills get promoted 8% faster than those with only technical skills.

Problem-solving, on the other hand, is the engine that drives innovation. IT environments are riddled with complex issues that require creative solutions, and those who can think outside the box are invaluable. Fostering these skills means encouraging a mindset that views challenges as opportunities rather than obstacles. This not only enhances individual performance but also elevates the entire team's ability to deliver exceptional service.

By integrating soft skills training into your development programs, MSPs can cultivate a workforce that is not only technically proficient but also agile and innovative. This dual focus ensures that teams are well-equipped to navigate the complexities of modern IT environments, ultimately leading to sustained success and client satisfaction.

Attracting Top Talent

To lure the crème de la crème of IT professionals, MSPs must craft job offers that are as enticing as the multiple sizes iPhone launch in 2014. Start by highlighting competitive salaries and comprehensive benefits packages, but don't stop there. Today's top talent seeks more than just a paycheck; they crave opportunities for growth, work-life balance, and a sense of purpose. Offering flexible work arrangements and clear career progression paths can make your MSP stand out in a crowded job market.

Employer branding is another powerful tool in your recruitment arsenal. Don’t just showcase your company culture, values, and success stories; live them to verify they are real and not just in your head. And make sure your culture isn’t cringe-worthy like Michael Scott’s Dunder Mifflin; aim for authenticity, where employees feel valued and can thrive. By sharing testimonials from current employees and highlighting your commitment to innovation and employee development, you can attract candidates who resonate with your mission.

Modern recruitment techniques, such as leveraging AI-driven platforms and data analytics, can streamline the hiring process and identify candidates who are not only qualified but also a good cultural fit. Tapping into professional networks and industry-specific job boards can help you reach a wider pool of potential hires. By combining these strategies, MSPs can attract top-tier talent that will drive their business forward, ensuring they remain competitive in an ever-evolving industry.

Retaining Top Talent

Retaining top talent in MSPs requires more than just competitive salaries; it demands a culture that champions innovation and career growth. Create an environment where creativity is not just encouraged but expected. Leaders play a pivotal role in this by setting the tone and fostering an atmosphere where new ideas are welcomed and explored. According to a Gallup study, teams that prioritize employee engagement see a 23% increase in profitability, underscoring the value of a motivated workforce. 

Opportunities for career advancement are equally crucial. MSPs should implement clear career paths and regular performance reviews to help employees visualize their future within the company. Offering leadership training and cross-departmental projects can also provide employees with the skills and experiences needed to advance.

Recognizing and rewarding innovation can further cement a culture of growth. Whether through formal recognition programs or informal shout-outs, acknowledging employees' contributions can boost morale and loyalty. By investing in a culture that values innovation and career development, MSPs retain their top talent plus cultivate a workforce that is engaged, forward-thinking, and ready to tackle the challenges of tomorrow. 

Invest in Your Workforce's Future

The path to industry leadership is paved with a commitment to workforce development. For MSPs, investing in your team's growth is more than a strategic move—it's a necessity. By prioritizing continuous learning, fostering a culture of innovation, and valuing both technical and soft skills, you position your organization to thrive amidst the challenges of tomorrow. The benefits are clear: a skilled, adaptable workforce not only enhances service delivery but also drives client satisfaction and loyalty.

Consider the long-term gains. A future-ready IT workforce is agile, capable of navigating technological shifts with ease, and equipped to tackle emerging threats. This resilience translates into a competitive edge, allowing your MSP to lead rather than follow. By cultivating an environment where employees feel valued and empowered, you reduce turnover and attract top talent, further solidifying your standing in the industry.

The time to act is now. Embrace the opportunity to shape your workforce into a powerhouse of innovation and expertise. By investing in their development, you invest in the future of your organization. Take the first step today—review your current strategies, identify areas for improvement, and commit to a plan that prioritizes growth and development. The rewards will be diverse, ensuring your MSP not only survives but thrives.