by DNSFilter Team on Nov 20, 2024 3:26:24 PM
A trip to any major cybersecurity conference reveals vendors promoting the latest, cutting-edge cybersecurity solutions, and many people willing to pay top dollar for them. But a closer look shows that the average user, and even some small businesses, are being left behind.
The majority of cybersecurity tools are created for the industry itself, which only exacerbates the cybersecurity skills shortage that’s been going on for years. Many of these solutions are so complex that a cybersecurity staff needs years of experience and expertise to operate them. Small businesses are at a significant disadvantage here, which only increases their security risk. The expertise required also creates a higher barrier to entry for cybersecurity jobs. It’s similar to a drugstore offering only prescription medications when most customers need over-the-counter (OTC) options.
In a bold move to strengthen its foothold in the cybersecurity sector, DNSFilter recently announced a substantial expansion of its channel partner network. The year 2024 marks a pivotal moment as the company reported a remarkable 40% increase in channel-driven Annual Recurring Revenue (ARR), responding to a heightened demand for robust and efficient DNS protection worldwide.
{% module_block module "widget_288ac331-8c1a-414f-ba25-121bcd1db270" %}{...Better, more robust cybersecurity is not a new need for today's digital organizations; it's a perennial one. What's new are the particular challenges these organizations face due to the advent of AI technologies and hybrid work models, among other changes. Such realities call for not just new tools but new ways of thinking. Securing modern businesses is a matter of staying updated on the latest threats, updating tools and looking at security from...
Fostering Channel Partner Growth Through Major Initiatives