DNSFilter CEO on the Business of Tech Podcast

Host Dave Sobel sits down with Ken Carnesi, the co-founder and CEO of DNSFilter, to explore the integration of artificial intelligence (AI) within their DNS security solutions. Ken explains how DNSFilter leverages machine learning to enhance threat intelligence by analyzing both proprietary data and third-party feeds. With over 100 different feeds, the challenge lies in reconciling differing opinions on what constitutes a threat. By employing machine learning algorithms, DNSFilter can determine the most accurate threat assessments, significantly improving their response time to emerging threats.

The conversation delves into the complexities of content moderation, particularly in the context of nuanced topics such as adult content and misinformation. Ken highlights the importance of human oversight in categorizing content, as machine learning alone struggles with the subtleties of context and cultural differences. He emphasizes the role of a diverse security intelligence team at DNSFilter, which engages in discussions to reach consensus on difficult categorization decisions. This human element is crucial for addressing the challenges posed by varying interpretations of content across different cultures and languages.

As the discussion progresses, Ken shares insights into decision-making frameworks within the company, particularly when faced with contentious issues like misinformation during election cycles. He notes the importance of collaboration and communication among team members to ensure that decisions are well-informed and balanced. The conversation also touches on the relationships between private companies and public sector agencies, highlighting the challenges of navigating bureaucracy while striving for effective cybersecurity outcomes.

Looking ahead, Ken expresses his excitement about the future of AI in cybersecurity, particularly its potential to enhance detection and automation capabilities. He anticipates that 2025 will be a pivotal year for AI integration, making advanced tools more accessible to businesses. The episode concludes with a reflection on the evolving landscape of cybersecurity and the responsibilities that come with it, particularly for managed service providers (MSPs) who play a critical role in safeguarding national infrastructure.