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Overcome Customer Security Skepticism with Unified Threat Management
by Mikey Pruitt on Jul 2, 2024 7:22:00 AM
Clients don't trust your security solutions, and closing sales has become an uphill battle. Adding another security product feels like throwing spaghetti at the wall.
Here's how combining EDR and DNS filtering into a unified threat management system can calm client fears and streamline your sales pitch.
Understanding Client Skepticism
Many clients perceive multiple security solutions as complex and overwhelming. They wonder:
- How can I trust a fragmented system to protect us?
- Will this create more work for our already stretched IT team?
When clients are already grappling with numerous security threats, another complicated tool isn't what they want to hear.
Unified Threat Management: Why It Matters
Combining EDR with DNS filtering under one, unified threat management system simplifies security and builds client trust. Let's break down how.
Simplify and Strengthen Your Security Stack
Less Is More
Clients crave simplicity. By integrating DNS filtering with EDR, you offer:
- Streamlined Security: A single system to address multiple vectors
- Reduced Complexity: Easy management for your client’s IT team
- Greater Efficiency: Real-time threat detection and response
- Unified Visibility: One dashboard for all security events
Effective Threat Prevention
When EDR and DNS filtering work together, threats are stopped before they reach the endpoint.
- EDR Strength: Identifies and mitigates threats on devices
- DNS Filtering Benefit: Blocks access to malicious domains
With every additional layer of security, clients see exponential protection against threats.
Enhancing Threat Detection
Immediate Action
Speed is essential in threat detection. DNS filtering adds an early detection layer:
- Instant Alerts: Real-time data on compromised sites
- Proactive Measures: Blocks requests to harmful domains before they cause damage
- Actionable Insights: Detailed threat reports delivered instantly
Clients feel reassured knowing that threats are managed immediately, reducing the time window for potential damage.
Easy Reporting and Compliance
Detailed Logging
Clients face increasing regulatory scrutiny. Unified threat management simplifies compliance:
- Comprehensive Logs: Track all security events across networks and devices
- Compliance Assurance: Automated reports align with industry standards
- Simplified Audits: Easy access to documentation and reports
Visibility
A cohesive system offers a clear view of the security landscape:
- Centralized Data: All security information in one place
- User-Friendly Interface: Simplifies data interpretation for clients
- Consistent Updates: Real-time visibility into threat and protection status
Building Trust with Clients
Transparent Security
Clients want transparency. Unified threat management:
- Clear Communication: Explain the security strategy in simple terms
- Demonstrable Proof: Show clients how each layer protects them
- Trust Building: Transparency fosters confidence in your solution
Customer Success
Clients are reassured by success stories. Share:
- Case Studies: Highlight how other clients benefit from the unified system
- Testimonials: Real-world feedback builds credibility
- Quantifiable Results: Data-driven proof of enhanced protection
Conclusion: Winning Over Clients with Unified Threat Management
Unified threat management simplifies selling cybersecurity:
- Streamlined Approach: EDR and DNS filtering together reduce complexity
- Enhanced Trust: A single, cohesive system is easier for clients to understand and trust
- Barrier Removal: Integrated reports and data simplify compliance
Opt for a unified threat management approach to overcome client skepticism and close more sales.
These strategies can significantly impact your business, especially when combined with the power of DNSFilter.
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Cybersecurity isn't just an IT concern; it's the backbone of customer confidence for Value Added Resellers (VARs). Yet, too often, VARs find themselves caught in a reactive loop, battling threats only as they emerge, which can leave clients questioning their ability to safeguard sensitive data. The solution lies in repositioning your strategy from reactive to proactive, offering your clients not just products but peace of mind through advanced se...
Your sales are stalling and customer complaints are mounting—what's the issue? It turns out, the complexity of your IT and cybersecurity offerings could be alienating your market. But what if there was a way to cut through the noise, simplifying your portfolio to directly address customer needs and boost satisfaction? Enter the power of streamlining solutions.
Every value-added reseller (VAR) knows the struggle: the cybersecurity market is crowded, and customer needs are constantly evolving. How do you ensure your product offerings not only meet but exceed what clients expect? The key lies in disrupting the traditional sales model by fostering innovation in your approach to product development and vendor partnerships. This piece dives deep into the pressing issues VARs face in the IT and cybersecurity ...
Hi, I'm Mikey, I'll be your guide.
With years of industry experience, my mission is to empower VARs like you with cutting-edge insights and tools that drive growth and profitability.
At DNSFilter, we are committed to not just providing exceptional cybersecurity solutions, but also fostering strong, supportive partnerships with our resellers. Our goal is to ensure that you not only succeed but thrive in this competitive market. Let's connect and explore how we can elevate your business together.
Want to learn more about our Partner Program?
Benefits You'll |
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Easy IntegrationAdd value to your clients quickly with DNSFilter’s seamless integration. |
Financial IncentivesPerformance rewards that recognize and appreciate your hard work right from the start. |
Enhanced SecurityProvide top-tier cybersecurity protection to your clients with advanced threat defense. |
How it Works |
Step 1: Meet your CAMStart by meeting your dedicated channel account manager who will be your primary point of contact. They will guide you through the DNSFilter partnership process and ensure you have all the support you need. |
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Step 2: We Handle the DetailsOnce you're on board, we take care of all the setup and operational details. From integration to training, our team ensures a smooth transition and setup so you can focus on what you do best. |
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Step 3: Collaborate and SellWith everything in place, it's time to start selling. Collaborate with us on strategies, access marketing materials, and receive ongoing support to effectively market and sell DNSFilter products to your clients. |
What Your Clients Get with |
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Threat Prevention | Application Control | Data Export | API Integration |
Content Filtering | Phishing Protection | Insights Reporting | Global Connectivity |
AI Classification | Roaming Protection | Single Sign On | Granular Policies |